A staffie which was cruelly abandoned by his owner just days before Christmas won over viewers as he appeared on Good Morning Britain.
Thousands of people have offered to rehome Snoop the dog since the RSPCA released CCTV of the pet being callously dumped in the street by an unknown man.
The animal charity has launched an investigation into the owner, who sped off in his car after tricking the pet to leave the vehicle in Stoke-on-Trent.
Snoop is seen desperately chasing after the car as it drives off, leading to thousands of heartbroken people, including journalist Andrew Neil, to offer to rehome the dog.
The staffie appeared in much better spirits today during an appearance on Good Morning Britain, where the pet was fussed over by presenter Charlotte Hawkins.
RSPCA inspector Natalie Perehovsky revealed that the dog was in good condition and was an ‘attention seeker’ who loved to be stroked.
Speaking about the owner, she said: ‘This is heart-breaking, it’s the way he runs after the owner; he clearly loved who was there. He was obviously distressed.
‘I don’t know what was going through their mind when they did that. It could be the expense, it could be family changes, there’s hundreds of reasons.
‘But there’s places that help people, you can take him to charities or dog homes; there’s no excuse.’
Ms Perehovsky added that the pet was ‘a vocal dog’ that was currently in kennels, as inspectors carry out some final checks before letting him be rehomed.
‘We’ve had lots of people, he’s not for rehoming yet but soon as he is we will let people know,’ she said.
‘For now, we want to know where he’s come from, any bit of information to try and piece together how he got where he was.
‘His microchip details are not up to date so we know he’s had another home since then.
‘He’s been in the kennels. He’s good with other dogs, he likes to be next to you. He’s had so much attention.’
Footage of Snoop being dumped was recorded on CCTV at around 5pm on December 17.
A man is seen leaving the passenger side of the car carrying a dog bed, and leading the white and black Staffordshire bull terrier to the other side of the road.
The man then drops the bed on the pavement and unclips the dog’s lead before running back to the car and driving away.
As he speeds off, the distressed dog jumps up at the window and chases the car.
Thankfully, the dog was found sitting in the bed by a passer-by during the following hour.
The passer-by took him to a local vets who called the RSPCA, which is now caring for the dog.